Google Merchant Center (Google Shopping)

ELECTED JURY'S FAVORITE AT PRESTASHOP AWARDS CEREMONY

WHAT THIS MODULE DOES FOR YOU

Showcase your products on all the channels of Google Ads Shopping campaigns and develop your visibility without further delay. Make yourself known internationally in an accelerated way and get thousands of new highly qualified visitors to your shop.

With over a decade of success, our Google Merchant Center (Google Shopping) module is by far the most robust and complete Google Shopping module on the market. Far ahead of its competitors, our module is recommended by the largest e-commerce agencies, on the one hand for its simplicity of configuration and on the other hand for the guarantee of exporting to Google Merchant Center a high quality data feed that meets all Google's requirements.

The module has been developed to allow you to create, step by step, a product data feed for which you are in control of the information. We have included, throughout the configuration, links to a precise and complete documentation based on Google's official regulations. You quickly get a clear product data file that you can export to Google Merchant Center and which you can schedule to be updated automatically at the desired frequency.

New from Google: with a quality product data feed, you now have the ability to display for free your products on Google Shopping, and other compatible Google properties, in "free product listings". Thanks to our module, which meets all Google requirements for quality and completeness of product data, you are sure to meet all eligibility criteria to use this feature, so don't hesitate any longer!

Finally, our module will also allow you to offer your products for sale on the new market place "Buy on Google" and increase your conversion rate by offering a simple, fast and secure purchasing process. Unlike Amazon, Google offers you the possibility to display your products for free on its market place and to pay only if you sell.
"Buy on Google" is currently only available in France and the United States, participation subject to validation by Google.

Any questions? Our support department has many years of experience and a high level of expertise regarding the rather strict constraints and demands of Google Merchant Center, and will be happy to answer your questions in the best possible way!

For even more features, such as the ability to create precise product exclusion rules, to export your promotions and product reviews, or to import in your back office the orders placed from "Buy on Google", discover the PRO version of the module.

TECHNICAL FEATURES

FULLY INTERNATIONAL MODULE

• Compatible with all countries eligible for Google Shopping
• Multi-language, multi-currency compatible
• Multi-shops compatible

MULTIPLE PRODUCT DATA CONFIGURATION OPTIONS

• Selection of product title display mode: name only or name accompanied by the brand or current category
• Selection of the description type to be exported: short, long, both or meta-description
• Export of all the product images or only the cover image
• Selection of the size of the images to be exported
• Ability to choose to indicate the products as always available or to indicate them available only if they are actually in stock
• Ability to export product sizes and/or colors: selection of product attributes/features that correspond to size or color

Management of official tags

• Ability to include the tags recommended by Google to facilitate the indexing of your products (material, pattern, gender, age group, size type, size system)
• Management of obligatory tags such as the "adult" tag identifying products reserved for people over 18 years old
• Possibility to prevent the diffusion of certain products on specific advertising channels thanks to the tag "excluded destination"
• Possibility to prevent the diffusion of certain products in certain countries thanks to the tag "excluded country"

Mapping to official Google categories

• Updating of the official catalog of Google categories directly from the module for each country where your Shopping ads are displayed
• Intuitive tool for matching product categories with those of Google (keyword search), for each country in which your Shopping ads are displayed, to ensure optimal classification of your products by Google

Integration of Google Analytics parameters

• Ability to integrate Google Analytics parameters inside the links to your products for a better monitoring of the effectiveness of your ads:
  • utm_campaign
  • utm_source
  • utm_medium
  • utm_content (to identify clicks coming from paid ads and thus, by difference, to know the extent of organic traffic)

Custom labels management

• Ability to assign custom labels to your products, in order to subdivide them and have a better management of your Google Ads campaigns.

Need advanced custom label management? Discover our PRO version

CONTROL OVER THE DATA TO BE SENT TO GOOGLE

• Ability to export all combinations as a single product or each product combination as a product in its own rights
• Selection of products to be exported by categories or brands, then:
  • Ability to exclude all products out of stock or only products out of stock AND for which you deny orders
  • Ability to exclude products without EAN13/JAN or UPC
  • Ability to exclude products without supplier reference (MPN)
  • Ability to exclude products below a certain price value
  • Ability to exclude only certain products individually or even only certain product combinations

Need to create even more precise exclusion rules? Discover our PRO version

TAXES AND SHIPPING FEES MANAGEMENT

• Ability, for each data feed corresponding to a given "Country/Language/Currency" group, not to include taxes in product prices
• Ability to manage shipping fees through the module by selecting, for each country, the corresponding carrier
• Ability to indicate the products or product combinations that benefit from free shipping

HANDLING OF PRODUCTS WITHOUT UNIQUE PRODUCT IDENTIFIER

You sell handmade, customized or other specific products that do not have unique product codes (GTIN, MPN or brand)? No problem, the module will indicate to Google through the tag "identifier_exists=false" that your products do not have references due to their nature. 

POWERFUL EXPORT METHOD AND PRECISE DIAGNOSTIC TOOL

• Generation of a product data feed by "Country/Language/Currency" group so that you can then create ads that are fully adapted to your audiences.
• Robust export system, which easily supports even the largest product catalogs!
• Selection of the method for automatically updating data on Google Merchant Center, at regular intervals. You can ask Google:
  • to retrieve an XML product data file, regularly updated by CRON task, on your server
  • or to retrieve, in real time from a dynamically generated file, the up to date product data
• Integrated diagnostic and optimization tool for product data, with links to the corresponding documentations

TO GO FURTHER...

Once your products have been exported to Google Merchant Center, set up the Google Ads dynamic remarketing tag thanks to our Google Dynamic Remarketing module and retarget your visitors with product ads adapted to their activity on your site.

Analyze the performance of your Google Ads campaigns by installing the Google Ads conversion tracking tag, thanks to our Google Ads (Google AdWords) Conversion Tracking Pro module.

RECOMMENDATIONS

Work in complete safety: In order to ensure the compatibility of the Google Merchant Center (Google Shopping) module with the rest of your installed modules, we recommend to firstly install the module in a pre-production environment. Our Parachute service allows you to easily duplicate your shop on a test environment and secure your production releases, come and discover it!

WORKS WITH AND PERFECTLY COMPLEMENTS OUR OTHER GOOGLE MODULES

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