Google Merchant Center (Google Shopping + Actions)

ELECTED JURY'S FAVORITE AT PRESTASHOP AWARDS CEREMONY

WHAT THIS MODULE DOES FOR YOU

Showcase your products on all of Google Shopping ads channels, develop your international visibility in an accelerated way and get thousands of high qualified new visitors on your shop.

NEW: Be present on the new market place "Buy on Google"!

Also sell your products on "Buy on Google" (formerly "Google Shopping Actions"), and manage orders from this channel directly from your PrestaShop back office thanks to our module!
^(*)Additional paid service, offered during the entire beta period. Registrations subject to validation.

With over a decade of success, our Google Merchant Center (Google Shopping) module is by far the most robust and complete Google Shopping module on the market. Far ahead of its competitors, our module is recommended by the largest e-commerce agencies, on the one hand for its simplicity of configuration and on the other hand for the guarantee of exporting to Google Merchant Center a high quality data feed that meets all Google's requirements.

We sarted from a simple observation: the performance of your Google Shopping ads depends largely on the completeness of the product feed data. The more information you send, the better the results! This comprehensive module allows you to maximize your chances of getting good rankings on Google Shopping while minimizing the time you need to invest in order to achieve this result.

The module has been developed to allow you to create, step by step, a product data feed for which you are in control of the information. We have included, throughout the configuration, links to precise and complete documentation based on Google's official regulations. You quickly get a clear product data file that you can export to Google Merchant Center and which you can schedule to be updated automatically at the desired frequency.

Any questions? Our support department has many years of experience and a high level of expertise regarding the rather strict constraints and demands of Google Merchant Center, and will be happy to answer your questions in the best possible way!

For even more features, such as the ability to create precise product exclusion rules, manage custom labels in an advanced way, or export your promotions and product reviews, discover the PRO version of the module

CUSTOMER BENEFITS

You will surely attract new customers: between a text ad or a visual ad available through Google Shopping, users will be more inclined to click on visual advertising!

Your current customers will also surely like this visual effect, and they will find your products easier!

TECHNICAL FEATURES

NEW: SELL ON GOOGLE VIA "BUY ON GOOGLE" (EX-"GOOGLE SHOPPING ACTIONS")^(*)

Thanks to our module, be among the first to benefit from an automatic, fast and efficient management of orders made on Google directly from the back office of your shop.

• 1-click connection of your shop with the Google API
• Step-by-step procedure for service integration testing, very simple to implement
• Ability to select a specific group for customers ordering on Google
• Tool for matching the carriers present on your shop with those authorized by Google
• Automatic synchronization of order statuses

FULLY INTERNATIONAL MODULE

• Compatible with all countries eligible for Google Shopping
• Multi-language, multi-currency compatible
• Multi-shops compatible

MULTIPLE PRODUCT DATA CONFIGURATION OPTIONS

• Ability to select a size for images
• Ability to export all the product images or only the cover
• Ability to include in the product titles, the brand or the product current category in addition to its name
• Ability to choose the description type to be sent (short, long, both or meta-description)
• Ability to choose to indicate the products as always available or to indicate them available only if they are actually in stock
• Ability to export product sizes and/or colors: selection of product attributes/features that are sizes or colors
• Ablity to include tags to facilitate the indexing of your products (material, pattern, age group, etc.)
• Management of obligatory tags such as the "adult" tag identifying products reserved for over 18 year olds
• Intuitive tool for matching product categories with those of Google (keyword search), for each country in which your Shopping ads are displayed, to ensure optimal classification of your products by Google
• Ability to update the Google categories official catalog directly from the module and for each country in which your Shopping ads are published.
• Ability to integrate Google Analytics parameters inside the links to your products for a better monitoring of the effectiveness of your ads.
• Ability to assign custom labels to your products, in order to subdivide them and have a better management of your Google Ads campaigns.
  Need advanced custom label management? Discover our PRO version

CONTROL OVER THE DATA TO BE SENT TO GOOGLE

• Ability to export all combinations as a single product or each product combination as a product in its own rights
• Selection of products to be exported by categories or brands, then:
  • Ability to exclude all products out of stock or only products out of stock AND for which you deny orders
  • Ability to exclude products without EAN13/JAN or UPC
  • Ability to exclude products without supplier reference (MPN)
  • Ability to exclude products below a certain price value
  • Ability to exclude only certain products individually or even only certain product combinations

Need to create even more precise exclusion rules? Discover our PRO version

TAXES AND SHIPPING FEES MANAGEMENT

• Ability, for each data feed corresponding to a given "Country/Language/Currency" group, not to include taxes in product prices
• Ability to manage shipping fees through the module by selecting, for each country, the corresponding carrier
• Ability to indicate the products or product combinations that benefit from free shipping

HANDLING OF PRODUCTS WITHOUT UNIQUE PRODUCT IDENTIFIER

You sell handmade, customized or other specific products that do not have unique product codes (GTIN, MPN or brand)? No problem, the module will indicate to Google through the tag "identifier_exists=false" that your products do not have references due to their nature. 

POWERFUL EXPORT METHOD AND PRECISE DIAGNOSTIC TOOL

• Generation of a product data feed by "Country/Language/Currency" group so that you can then create ads that are fully adapted to your audiences.
• Robust export system, which easily supports even the largest product catalogs!
• Selection of the method for automatically updating data on Google Merchant Center, at regular intervals. You can ask Google:
  • to retrieve an XML product data file, regularly updated by CRON task, on your server
  • or to retrieve, in real time from a dynamically generated file, the up to date product data
• Integrated diagnostic and optimization tool for product data, with links to the corresponding documentations

TO GO FURTHER...

Once your products have been exported to Google Merchant Center, set up the Google Ads dynamic remarketing tag thanks to our Google Dynamic Remarketing module and retarget your visitors with product ads adapted to their activity on your site.

Analyze the performance of your Google Ads campaigns by installing the Google Ads conversion tracking tag, thanks to our Google Ads (Google AdWords) Conversion Tracking Pro module.

RECOMMENDATIONS

Work in complete safety: In order to ensure the compatibility of the Google Merchant Center (Google Shopping) module with the rest of your installed modules, we recommend to firstly install the module in a pre-production environment. Our Parachute service allows you to easily duplicate your shop on a test environment and secure your production releases, come and discover it!

WORKS WITH AND PERFECTLY COMPLEMENTS OUR OTHER GOOGLE MODULES

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