Google Dynamic Remarketing

Enjoy the Google Adwords Remarketing and Dynamic Remarketing campaigns power.


Google Dynamic Remarketing
Google Dynamic Remarketing
Google Dynamic Remarketing
Google Dynamic Remarketing
Google Dynamic Remarketing
Google Dynamic Remarketing

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Data sheet

Compatibility1.6 - 1.7
Benefit Traffic
Benefit Promotion


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Implement Google Adwords Remarketing and Dynamic Remarketing campaigns and drastically increase your conversion rate and sales.

Combine this module with our Google Merchant Center module and create even easier your Google dynamic remarketing campaigns.


Introducing Google Remarketing and Dynamic Remarketing

Brought to you by Business Tech, makers of the Google Merchant Center module, "Google Dynamic Remarketing" allows you to implement one of Google's most powerful and sophisticated advertising tools : Remarketing and Dynamic Remarketing Adwords campaigns.

Visitors who have previously visited your shop and viewed some products will later be automatically presented with banner ads (or videos, animations,...) on Google's content network (millions of websites including YouTube, forums, blogs, news websites etc...). You can target specific ads to people of have viewed specific products or pages on your site.

Better yet : by using this module in conjunction with our Google Merchant Center module and activating Dynamic Remarketing, Google will automatically show your visitors dynamic and animated ads containing products previously viewed in your store, using your Google Merchant Center product feed. This is which is called remarketing.
For example, someone who visited a product page on your website for, say, an iPad Air, can be presented with a dynamic ad displaying exactly this product. It doesn't get any better than this! Tools previously accessible only to very large merchants via specialized services such as Criteo are now accessible to all merchants, thanks to Google.

See the following video to know how to create a Google AdWords dynamic remarketing campaign :



Your customers will appreciate finding in 1 click the articles they have previously liked on your site. They will no longer have to find your website again on the Internet and browse your shop to find their favorite products again ! In 1 click on your banner ad they will able to finalize their purchases.


Fully featured and compatible with multishop environments
  • Generates standard Remarketing tags (latest, up-to-date format) throughout your PrestaShop website: homepage, categories, brands, products, search results, cart, checkout, order confirmation
  • Generates Dynamic Remarketing tags with additional proper dynamic variables (product ID's, prices etc...)
  • Compatible with PrestaShop versions higher than or equal to 1.5, including in a multishop environment

Perfect integration with Google Merchant Center

Of course, this module integrates perfectly with our Google Merchant Center module to help you easily set up Dynamic Remarketing campaigns that will improve your shop's conversion rate and sales by showing your visitors dynamic, product based ads, when they are visiting third-party content websites after viewing specific products on your shop. By combining the two modules, you will get the best possible results on the PrestaShop e-commerce platform.


By installing this module you put code snippet (tag) into the pages of your website to track the activity of your users on your website. The collected information is then sent to Google in order to be processed and then used to create custom audiences and targeted advertising campaigns (including dynamic remarketing campaigns). Regarding this, we remind you that, as responsible for the use of personal data of your customers and visitors and in order to respect the new European General Data Protection Regulation, you must clearly inform your users of this, in an easily accessible documentation (e.g. your Terms and Conditions). You must provide them with the link that will direct them to Google’s personal data policy ( You also must inform them of their rights, in particular their right of opposition to the use of their personal data and the means to assert their rights.
We decline all responsability in case of non-compliance with the above mentioned Regulation.


Business Tech is specialized in the development and publishing of Google modules for PrestaShop. Visit our complete catalog : Google & advertising modules


This module is developed by BusinessTech, certified PrestaShop developer, with over 8 years of experience working with Google and Facebook and 4 times winner of PrestaShop Awards. You are guaranteed to buy a robust, reliable and quality module.
Furthermore, at BusinessTech, we have a fast and efficient tech support : when you contact us, you are talking directly to the developers, so you are sure to be well informed !


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