Google Dynamic Remarketing

Implement Google Ads Remarketing and Dynamic Remarketing campaigns and drastically increase your conversion rate and sales.

Combine this module with our Google Merchant Center module and create even easier your Google dynamic remarketing campaigns.

WHAT THIS MODULE DOES FOR YOU

If you want to track the activity of your visitors on your site so that you can then target them on third-party sites with ads based on products seen on your shop, you have found the right module.

"Google Dynamic Remarketing" automatically installs the Google Ads remarketing tag on all the pages of your site. This allows you to then serve ads to web users who have already interacted with your site, when they visit other Google partner websites or applications.
But that's not all! Our module not only allows you to do classic remarketing, it also sets up dynamic remaketing tags. By enabling the feature and creating the link to your products on Merchant Center, you allow Google Ads tag to be much more accurate in its information collection: products, prices, cart amount, detail of products ordered, etc. as much essential data as you can then use to display ads to a former visitor containing the products that are most likely to interest him/her: recently viewed products, added to the cart but not ordered, of the same category, etc... A very effective way to get him/her back to place an order on your site and significantly improve your conversion rate!

Our "Google Dynamic Remarketing" module does not require any technical skill. Simply enter the conversion ID provided in your Google Ads account, enable the dynamic retargeting feature and the module takes care of everything! In an instant, the code snippets are installed on your site and you start collecting data about your visitors in the Google Ads interface.

CUSTOMER BENEFITS

Your customers will appreciate finding in 1 click the articles they have previously liked on your site. They will no longer have to find your website again on the Internet and browse your shop to find their favorite products again ! In 1 click on your banner ad they will able to finalize their purchases.

TECHNICAL FEATURES

• Automatic installation of Google Ads dynamique remarketing tag on all the pages of your site
• Collection of all dynamic remarketing standard events:
  • page type (home, category, product, cart, order confirmation, search results, other)
  • product(s) ID(s) and associated combination (IDs are those of Merchant Center feed products)
  • product price
  • category's name
  • cart total value
  • order total value
• Compatible with multishop mode

Perfect compatibility with our Google Merchant Center (Google Shopping) module

Of course, this module integrates perfectly and is even made to work with our Google Merchant Center (Google Shopping) module.

RECOMMENDATIONS

• Consent management: For fully automated consent management, we recommend combining our "Google Dynamic Remarketing" module with Presta-Module's "Advanced Cookie Banner" module. Whichever cookie consent module you use, don't hesitate to follow our FAQ to find out how to manage consent.
  
  
• Work in complete safety: In order to ensure the compatibility of the Google Dynamic Remarketing module with the rest of your installed modules, we recommend to firstly install the module in a pre-production environment. Our Parachute service allows you to easily duplicate your shop on a test environment and secure your production releases, come and discover it!
  
  
• Compliance with the GDPR: By installing this module you put code snippet (tag) into the pages of your website to track the activity of your users on your website. The collected information is then sent to Google in order to be processed and then used to create custom audiences and targeted advertising campaigns (including dynamic remarketing campaigns). Regarding this, we remind you that, as responsible for the use of personal data of your customers and visitors and in order to respect the new European General Data Protection Regulation, you must clearly inform your users of this, in an easily accessible documentation (e.g. your Terms and Conditions). You must provide them with the link that will direct them to Google’s personal data policy (https://policies.google.com/privacy/update). You also must inform them of their rights, in particular their right of opposition to the use of their personal data and the means to assert their rights.
  We decline all responsability in case of non-compliance with the above mentioned Regulation.

WORKS WITH AND PERFECTLY COMPLEMENTS OUR OTHER GOOGLE MODULES

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