Google Merchant Center PRO (Google Shopping)

The professional version of our best-seller, Google Merchant Center (Google shopping): even more control on product data, exports your product reviews and special offers, allows an even more precise segmentation of your Google Shopping campaigns

ELECTED JURY'S FAVORITE AT PRESTASHOP AWARDS CEREMONY

WHAT THIS MODULE DOES FOR YOU

EVEN MORE DATA CONTROL WITH THIS PROFESSIONAL VERSION

With more than a decade of success, the standard version of our Google Merchant Center (Google Shopping) module is by far the most robust and complete Google Shopping module on the market.

This professional version goes even further with exclusive features such as the ability to create precise product exclusion rules, to manage advanced custom labels, or to export your promotions and product reviews(*).

GO EVEN FURTHER IN OPTIMIZING THE DISTRIBUTION OF YOUR ADS

In addition to the multiple possibilities of configuring your feed that the standard version of the module already offers, you will be able to refine the choice of products or product combinations to be exported thanks to the setting up of extremely precise and personalized exclusion rules.

Thanks to the advanced assignation of custom labels, you will also have the ability to segment your product catalog and therefore organize your ads according to the seasonality of your products, their popularity, or the margin you can apply to them. This allows you to control your budget by offering the right products at the right time and optimize your return on investment.

In Shopping ads, the display of stars reflecting the rating of items undoubtedly gives more attractiveness to products. Google Merchant Center Pro allows you to export your customers' product reviews(*) and to participate in the collection and compilation of product reviews by Google.

Finally, what better to encourage people to click and buy than a discount voucher featured in your ad? Thanks to our module you can filter and export the promotional codes to attach to your ads.

(*)See conditions in the "Features" section

CUSTOMER BENEFITS

The Pro version of Google Merchant Center, allows you to send more information to your customers: They will be alerted of your special offers directly from the shopping search results and will be able to receive even more relevant ads. In addition, they will be able to find their reviews posted on your products directly in Google Shopping.

TECHNICAL FEATURES

PRO VERSION ADVANCED FEATURES

First of all, this PRO version includes all the features of the standard version of our Google Merchant Center (Google Shopping) module.

You can find them on the product page of the Google Merchant Center (Google Shopping) module.

IN ADDITION to the features of the standard version, the PRO version offers the following features:

Tool for creating advanced product (or product combination) exclusion rules

Create exclusion rules based on:

• feature(s)
• attribute(s)
• word(s) or sequence(s) of words
• supplier(s)
• specific product(s)/product combination(s)

Management of additional tags

• Ability to export the cost price of the products in order to calculate your gross margin directly in your Google Ads account
• Ability to apply shipping labels
• Ability to indicate the energy efficiency classes of your products
• Ability to indicate the price per unit of measurement

Advanced management of product titles

You have the possibility of including specific terms per language, in addition to the product name, or using meta titles.

Advanced custom labels management

For a perfect segmentation and advanced configuration of your Shopping campaigns, the PRO version allows you to dynamically apply advanced custom labels on your products (labels "new product", "best sales", "last product ordered", "product in promotion", and many more!). A must-have if you are working with a Google Ads (AdWords) / SEM agency.

Promotions feed

Export your promotional codes to Google Shopping, and display a "special offer" mention on the products concerned.

Product ratings feed

Contribute to the Google "Product Ratings" program by exporting your customers' reviews either from our "Shop Product Reviews" module or PrestaShop's native reviews module (for PrestaShop versions higher than 1.7.6.0).
These reviews will be collected and compiled with reviews about these same products from other sources in order to display average ratings on the products in Google Shopping results.

You also have the possibility to exclude certain reviews that contain words that are prohibited by Google.

RECOMMENDATIONS

• Work in complete safety: In order to ensure the compatibility of the Google Merchant Center PRO (Google Shopping + Actions) module with the rest of your installed modules, we recommend to firstly install the module in a pre-production environment. Our Parachute service allows you to easily duplicate your shop on a test environment and secure your production releases, come and discover it!
  
  
• Compliance with the GDPR: By installing this module you will be able to send a product reviews feed to Google to participate in “Product Ratings” program. This involves personal data sending to Google such as the lastname and firstname of the person who wrote the review. Regarding this, we remind you that, as responsible for the use of personal data of your customers and visitors and in order to respect the new European General Data Protection Regulation, you must clearly inform your users of this, in an easily accessible documentation (e.g. your Terms and Conditions). You must provide them with the link that will direct them to Google’s personal data policy (https://policies.google.com/privacy/update). You also must inform them of their rights, in particular their right of opposition to the use of their personal data and the means to assert their rights.
  We decline all responsability in case of non-compliance with the above mentioned Regulation.

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