Google Ads (Google AdWords) Conversion Tracking Pro

Get perfect visibility on your Google Ads (formerly Google AdWords) campaigns’ ROI and profitability with this state-of-the-art Google module.

WHAT THIS MODULE DOES FOR YOU

This state-of-the-art module, coded according to Google’s latest specifications, will allow you to correctly send to Google Ads all your conversions and amounts, so that you can then obtain vital accurate ROI (Return On Investment) data in your Google Ads account.

CUSTOMER BENEFITS

Thanks to a very good conversion tracking, you'll be able to optimize your Google Ads campaigns with visuals and texts that match your customers. Your customers will appreciate seeing ads tailored to their needs.

TECHNICAL FEATURES

• Implements Google Ads’ conversion tracking code
• 1-click easy configuration
• Built-in help section

This in turn will allow you or your SEM agency to continually monitor results, work on keywords, CPC bids and wording, fine-tune your budget and improve overall campaign performance !

RECOMMENDATIONS

• Work in complete safety: In order to ensure the compatibility of the Google Ads (Google AdWords) Conversion Tracking Pro module with the rest of your installed modules, we recommend to firstly install the module in a pre-production environment. Our Parachute service allows you to easily duplicate your shop on a test environment and secure your production releases, come and discover it!
  
  
• Compliance with the GDPR: By installing this module you put code snippet (tag) into your website’s order confirmation page (or into the last step of the order funnel) to track conversions made by your customers after having clicked on one of your Google Ads campaigns. The collected pieces of information, in particular conversion total values and order references, are then sent to Google in order to be processed and then used to analyse the performance of your Google Ads campaigns. Regarding this, we remind you that, as responsible for the use of personal data of your customers and visitors and in order to respect the new European General Data Protection Regulation, you must clearly inform your users of this, in an easily accessible documentation (e.g. your Terms and Conditions). You must provide them with the link that will direct them to Google’s personal data policy (https://policies.google.com/privacy/update). You also must inform them of their rights, in particular their right of opposition to the use of their personal data and the means to assert their rights.
  We decline all responsability in case of non-compliance with the above mentioned Regulation.

WORKS WITH AND PERFECTLY COMPLEMENTS OUR OTHER GOOGLE MODULES

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