Dynamic Ads


Take advantage of Facebook’s unmatched targeting and ROI with Facebook product ads and remarketing

 

Dynamic Ads
Dynamic Ads
Dynamic Ads
Dynamic Ads
Dynamic Ads
Dynamic Ads
Dynamic Ads

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Data sheet

Version1.2.13
CompatibilityPrestashop v1.5.0.4 - v1.7
Translations
Benefit Conversion rate
Benefit Traffic

 

More info



PrestaShop Awards

Increase your conversion rate and customer repeat purchases on loyalty : Advertise your products on Facebook with Facebook Product Ads by exporting your product catalog to Facebook !



*** WINNER OF THE 2017 PRESTASHOP AWARDS CEREMONY FOR THE BEST MODULE ***


MERCHANTS BENEFITS


  • This is essentially the Facebook equivalent of Google Shopping / Merchant Center. But with unprecedented targeting options that Google can only dream of: age, sex, family situation, exact geographical location, interests, groups, pages and products liked, and all the impressive data Facebook has on each and everyone of your customers and prospects. An online marketer’s dream come true ! And the cost is also typically lower than Google’s, giving you a much better Return On Investment.

  • Just Like Google, Facebook has also implemented a Custom Audiences and Remarketing platform, allowing you to display ads to people who have previously visited your online shop or blog, and segmenting them in any way you see fit. With the Facebook's power you can also acquire new customers that are similar to your existing customers based on the information Facebook has on them and comparing it with information they have on your existing customers.

  • This is all done via the Facebook Pixel code, which also serves to track orders / conversions on your PrestaShop online store.

  • When you mix the Facebook Product Catalog with the Facebook Pixel, you get Dynamic Product Ads: the ability to retarget visitors from your site with the exact products they have viewed or with complementary ones. Dynamic Remarketing is extremely effective and offers a very high conversion rate and ROI.


This all-in-one module provides everything you need to get started right now with the world’s newest, most advanced and effective online advertising technology on the market. So, get on board TODAY so you don’t miss the boat !


BENEFITS FOR YOUR CUSTOMERS

Your customers will be presented with pertinent, well targeted ads and offers while browsing Facebook that will make them want to buy more from you and improve their perception of your store and brand.


TECHNICAL FEATURES

  • Easy setup of the pixel code via a simple copy / paste of your pixel numeric ID
  • Includes all 3 aspects of the Facebook Pixel: Custom Audiences, Remarketing and Conversion Tracking
  • Very comprehensive implementation of the pixel: we track every single product, category, brand and supplier page viewed individually, as well as new products, promotions and best seller pages, plus add to cart and add to wishlist actions, as well as various steps of the checkout process from account creation to payment confirmation.
  • Great options for conversion tracking values: with or without tax, with or without wrapping and / or shipping fees.
  • Easy export of your product catalog to Facebook with great customization options and all the information on each product Facebook requires, making for a very high quality product feed and optimal results in your advertising campaigns
  • Control over what you send: only send products you want to promote: select by brand or category, and exclude specific products all the way down to the single product level
  • Manage shipping fees sent to Facebook directly in the module
  • Easy, keyword-based system to match your product categories to Facebook’s own product categorization
  • Custom labels management
  • Robust export system to work even with the largest catalogs (up to 200,000 products)
  • CRON job file or on the fly output to automatically update your catalog with Facebook
  • And much more !


Note that you don't have to install a shop tab on your Facebook page to use this module. The "Facebook Shop Pro" and "Facebook Products Ads + Pixel Facebook" modules are indépendants and offer absolutely different features.

NOTE

This module requires you to register in the Facebook Business Manager. This registration is totally free.
Click here to register.



WORKS WITH AND PERFECTLY COMPLEMENTS OUR OTHER FACEBOOK MODULES

Business Tech is specialized in the development and publishing of Facebook modules for PrestaShop. Visit our complete catalog : Facebook & Social Networks modules


This module is developed and published by Business Tech, certified PrestaShop developer and winner of the 2011, 2014 and 2017 PrestaShop Awards for "Best module", with over 7 years of experience working with Google and Facebook. You are guaranteed to buy a robust, reliable and quality module.
Furthermore, at Business Tech, we have a fast and efficient tech support : when we contact us, you are talking directly to the developers, so you are sure to be well informed !

 

Reviews

By (Banksmeadow, Australia) on16 Sept. 2016 (Dynamic Ads) :
(5/5

Necessary Module for FB Product Catalogue

As good as Google Merchant Centre module! It simplified the process of exporting the feed for Facebook Product Ads.

Good documentation + Amazing Support from Business Tech. Very well done!

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