Export on Facebook shop, create product ads, identify on Instagram, make tracking
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|Compatibility||v1.6 - v1.7.x of PrestaShop|
The "Dynamic Ads + Pixel" module allows you to configure your data feed in an extremely simple and fast way by including only the products and information you want. The advanced exclusion rules system gives you the freedom to create an optimized feed by excluding certain products from your ads. The advanced assignment of custom labels to your products further increases the customization of your data feed and allows you to increase the segmentation possibilities of your catalog.
Product feeds generated and imported in the Facebook Business Manager will allow you:
Thanks to countless personal information collected on its network, each more accurate than the others, Facebook has a powerful advertising targeting tool on which Google can not compete. On the Business Manager interface you have a multitude of options allowing you to create your advertising audiences according to age, sex, family situation, geographical location, interests, groups, liked pages and any other information that Facebook has about its users.
By installing a tracking tag (Facebook pixel) on your site pages, our module allows you to further enhance these audiences. Indeed, this pixel allows you to create audiences based on your visitor activity (purchases, products seen, carts,...).
It also allows you to enjoy the indisputable efficiency of dynamic retargeting. Thus, you can for example to launch ad campaigns that will automatically display to Facebook users, the products they previously viewed on your site, or relevant product recommandations. Business Manager tools will then allow you to analyse the efficiency of these ads (conversion tracking).
The power of Facebook also allows you to acquire new customers by attracting people whose interests are close to your current customers. Indeed, the personal information of the social network users, own by Facebook, is compared to the one of your existing customers. You can therefore display your products to these audiences, which are similar to your clientele.
Last but not least, the cost is also typically lower than Google’s!
All of these options result in a very high quality product feed and optimal results in your advertising campaigns.
Thanks to your product catalog export you can not only diffuse dynamic product ads on Instagram but also use the Instagram Shopping feature by tagging your products in your publications.
If you want a completely customized Facebook shop and stand out from the competition, you can associate "Dynamic Ads + Pixel" with our "Advanced Shop for Fan Page" module.
"Advanced Shop for Fan Page" allows you to create a fully customizable "shop" tab, both in terms of design and displays, multilingual and multicurrency. It's perfectly compatible with "Dynamic Ads + Pixel", allowing you to take advantage of all the features of the latter, while enjoying of a unique Facebook shop.
To know more about the difference between the Facebook native shop tab (and filled by our "Dynamic Ads + Pixel" module) and the custom tab set by our "Advanced Shop for Fan Page" module, read our detailed comparison by clicking here.
While browsing their Facebook or Instagram feed, your customers will take advantage of targeted and relevant ads that will make them save their time since they will directly go to the products they like. This will therefore improve their perception of your shop and brand.
By filling the shop tab of your Facebook page, you can present the products you sell to Facebook users. In one click they access to an advanced view of the product and in another, they can directly reach the related product page on your site and finalize their order.
This module requires you to register in the Facebook Business Manager. This registration is totally free. Click here to register.
If your shop's head office is located in one of the countries where Instagram Shopping is available, you can use the module to tag your products in your Instagram posts!
By installing this module you put code snippet(pixel) into the pages of your website to track the activity of your users on your website. The collected information is then sent to Facebook in order to be processed and then used to create custom audiences and targeted advertising campaigns(including dynamic remarketing campaigns). Regarding this, we remind you that, as responsible for the use of personal data of your customers and visitors and in order to respect the new European General Data Protection Regulation, you must clearly inform your users of this, in an easily accessible documentation(e.g. your Terms and Conditions). You must provide them with the link that will direct them to Facebook’s personal data policy(https://www.facebook.com/about/privacy/update). You also must inform them of their rights, in particular their right of opposition to the use of their personal data and the means to assert their rights.
We decline all responsability in case of non-compliance with the above mentioned Regulation.
BusinessTech is specialized in the development and publishing of Facebook modules for PrestaShop. Visit our complete catalog : Facebook & Social Networks modules