Increase your conversion rate and customer repeat purchases on loyalty : advertise your products on Facebook or Instagram with dynamic product ads by exporting your product catalog to Facebook Business Manager!
If your shop's head office is located in one of the countries where Instagram Shopping is available, you can use the module to tag your products in your Instagram posts!
*** WINNER OF THE 2017 PRESTASHOP AWARDS CEREMONY FOR THE BEST MODULE ***
This is essentially the Facebook equivalent of Google Shopping / Merchant Center. But with unprecedented targeting options that Google can only dream of: age, sex, family situation, exact geographical location, interests, groups, pages and products liked, and all the impressive data Facebook has on each and everyone of your customers and prospects. An online marketer’s dream come true ! And the cost is also typically lower than Google’s, giving you a much better Return On Investment.
Just Like Google, Facebook has also implemented a Custom Audiences and Remarketing platform, allowing you to display ads to people who have previously visited your online shop or blog, and segmenting them in any way you see fit. With the Facebook's power you can also acquire new customers that are similar to your existing customers based on the information Facebook has on them and comparing it with information they have on your existing customers.
This is all done via the Facebook Pixel code, which also serves to track orders / conversions on your PrestaShop online store.
When you mix the Facebook Product Catalog with the Facebook Pixel, you get Dynamic Product Ads: the ability to retarget visitors from your site with the exact products they have viewed or with complementary ones. Dynamic Remarketing is extremely effective and offers a very high conversion rate and ROI.
This all-in-one module provides everything you need to get started right now with the world’s newest, most advanced and effective online advertising technology on the market. So, get on board TODAY so you don’t miss the boat !
BENEFITS FOR YOUR CUSTOMERS
Your customers will be presented with pertinent, well targeted ads and offers while browsing Facebook or Instagram that will make them want to buy more from you and improve their perception of your store and brand.
Easy setup of the pixel code via a simple copy / paste of your pixel numeric ID
Includes all 3 aspects of the Facebook Pixel: Custom Audiences, Remarketing and Conversion Tracking
Very comprehensive implementation of the pixel: we track every single product, category, brand and supplier page viewed individually, as well as new products, promotions and best seller pages, plus add to cart and add to wishlist actions, as well as various steps of the checkout process from account creation to payment confirmation.
Great options for conversion tracking values: with or without tax, with or without wrapping and / or shipping fees.
Easy export of your product catalog to Facebook with great customization options and all the information on each product Facebook requires, making for a very high quality product feed and optimal results in your advertising campaigns
Control over what you send: only send products you want to promote: select by brand or category, and exclude specific products all the way down to the single product level
Manage shipping fees sent to Facebook directly in the module
Easy, keyword-based system to match your product categories to Facebook’s own product categorization
Custom labels management
Robust export system to work even with the largest catalogs (up to 200,000 products)
CRON job file or on the fly output to automatically update your catalog with Facebook
Instagram Shopping compatibility: thanks to your product catalog export you can not only advertise dynamic products on Instagram but also use the Instagram Shopping feature by tagging your products in your posts
Note that you don't have to install a shop tab on your Facebook page to use this module. The "Advanced Shop for Fan Page" and "Dynamic Ads" modules are indépendants and offer absolutely different features.
This module requires you to register in the Facebook Business Manager. This registration is totally free. Click here to register.
By installing this module you put code snippet (pixel) into the pages of your website to track the activity of your users on your website. The collected information is then sent to Facebook in order to be processed and then used to create custom audiences and targeted advertising campaigns (including dynamic remarketing campaigns). Regarding this, we remind you that, as responsible for the use of personal data of your customers and visitors and in order to respect the new European General Data Protection Regulation, you must clearly inform your users of this, in an easily accessible documentation (e.g. your Terms and Conditions). You must provide them with the link that will direct them to Facebook’s personal data policy (https://www.facebook.com/about/privacy/update). You also must inform them of their rights, in particular their right of opposition to the use of their personal data and the means to assert their rights. We decline all responsability in case of non-compliance with the above mentioned Regulation.
WORKS WITH AND PERFECTLY COMPLEMENTS OUR OTHER FACEBOOK MODULES
This module is developed by BusinessTech, certified PrestaShop developer, with over 8 years of experience working with Google and Facebook and 4 times winner of PrestaShop Awards. You are guaranteed to buy a robust, reliable and quality module. Furthermore, at BusinessTech, we have a fast and efficient tech support : when you contact us, you are talking directly to the developers, so you are sure to be well informed !