About Business Tech


The company

BusinessTech is a PrestaShop modules editor. It was founded in 2003 by David Niry and then bought in 2017 by the co-founder and CEO of Presta-Module, Stephan Obadia and his partner and technical director Vincent Hadjedj.

Our team brings together business, technical and marketing skills. The company has a particular experience and know-how in the creation and implementation of PrestaShop modules with high added value, especially in the field of social networks and integrations with third-party systems like Facebook and Google.

Many of our modules are among the best sellers of PrestaShop Addons, such as "Google Merchant Center (Google Shopping)" and its PRO version, "Social Login", "Customer Ratings and Reviews Pro + Google Rich Snippets", "Facebook Dynamic Ads + Pixel & Shops" and we are among the best contributors of the platform.

Our comprehensive catalog contains modules that allow you to use Google services (Google Shopping, Buy on Google, ...) or Facebook and other social networks (Instagram, TikTok, Snapchat, ...), but also, merchandising modules (such as "Advanced Featured Products"), reports and statistics (including an advanced reporting module "Sales Reports Pro") as well as emailing and automations (such as "Newsletter & Marketing automation with Mailchimp")

BusinessTech also has PrestaShop's trust for the development of some of its native partner modules.

We are always looking for ways to renew ourselves and bring you new features to develop your business. Recently, the company has released a new service, "Merchant Center with Actions" which allowed the import and synchronization of orders placed on the "Buy on Google" marketplace directly into your PrestaShop store, so that you can process them like any other order placed on your site. However, Google has decided to stop its "Buy on Google" program in France on December 7th 2021. We have therefore been forced to stop our service but we hope to be able to restart it soon, if Google decides to make direct purchase available again on its marketplace. In any case, we will stay tuned to the latest news to be able to offer you new services soon.

David Niry: Founder / Former CEO

Born in Nice, David Niry has spent most of his life going back and forth between his hometown and New York City, studying consecutively at the CIV of Sophia Antipolis, New York University's Stern School of Business (double major in Management and International Business, minor in Psychology) and at the CERAM's MBDS (Specialized Master's in Databases and Systems Integration), once again in Sophia Antipolis.

Leaving the MBDS program just a few months before completion, he seized an opportunity and moved back to New York in 1998 to begin working as a Webmaster for TECHEXPO / Job Expo International. He left the company as Director of Technology and returned to France in 2002.

This experience provided him with high-level skills in the field of databases and Internet technology, allowing him at the same time to establish lasting relationships with representatives of world-class corporations such as Microsoft and Sun Microsystems. David's parents were brick-and-mortar shop owners, and it is quite naturally and organically that e-commerce has become a passion over the years and has lead BusinessTech to make it its core business.

Stéphan Obadia: CEO

Co-founder and manager of Presta-Module, a company that publishes modules for the e-commerce solution Prestashop. He bought the company BusinessTech in 2017.

Vincent Hadjedj: CTO

Partner and CTO of Presta-Module, he participated in the acquisition of BusinessTech in 2017 with Stéphan.

Nicolas Dabène: Senior Full Stack Developer

Nicolas joined the Business Tech company in 2014. Web integrator and then webmaster, Nicolas has been working in the e-commerce area since he started in 2008. He became a confirmed developer after joining BusinessTech. He has at heart to bring the best solutions to e-merchants to develop their business. He is an expert in Google and social networks services related to e-commerce.

Nicolas is passionate about new technologies and sports. Former handball player, he warmly supports "Les Experts" french team!

Camille Dabène Billaud: In Charge of Communication and Marketing

Camille joined BusinessTech in 2016 and completes the team ;-) Passionate about digital marketing, Camille takes care of the editorial part of the company: writing marketing sheets, documentations, FAQ, making newsletters, ads and posts on social networks, recording tutorial videos, ... She is also in charge of testing all the modules before their release and of the technology watch.
Former teacher of math and physics-chemistry, she puts all her teaching skills at your service to help you succeed in the world of e-commerce.

We are passionate about Internet technologies and e-commerce, and put our expertise, professionalism and enthusiasm at your service.