Google Ads Conversion Tracking Pro

Get perfect visibility on your Google Ads campaigns’ ROI and profitability with this state-of-the-art Google module.

WHAT THIS MODULE DOES FOR YOU

This state-of-the-art module, coded according to Google’s latest specifications, will allow you to correctly send to Google Ads all your conversions and amounts, so that you can then obtain vital accurate ROI (Return On Investment) data in your Google Ads account.

All of this will allow you (or your web marketing agency) to continuously monitor results, work on keywords and cost per click bids. You will be able to fine-tune your budget and improve the overall performance of your Google Ads campaigns.

CUSTOMER BENEFITS

Thanks to a very good conversion tracking, you'll be able to optimize your Google Ads campaigns with visuals and texts that match your customers. Your customers will appreciate seeing ads tailored to their needs.

TECHNICAL FEATURES

• Automatically implements Google Ads’ conversion tracking code
• Possibility to configure the amount of the conversion sent: Tax included/excluded, with or without shipping costs, with or without wrapping costs
• Ability to activate the enhanced conversions of Google Ads (advanced matching) in order to have an even more accurate tracking of conversions generated by your ads and optimize your costs
• Ability to enable the use of conversion data to personalize ads (remarketing data collection)
• Very simple and guided configuration
• Each option is accompanied by an explanatory text or FAQ
• Built-in help section

RECOMMENDATIONS

• Consent management: For fully automated consent management, we recommend combining our "Google Ads Conversion Tracking Pro" module with Presta-Module's "Advanced Cookie Banner" module. Whichever cookie consent module you use, don't hesitate to follow our FAQ to find out how to manage consent.
  
  
• Work in complete safety: In order to ensure the compatibility of the Google Ads Conversion Tracking Pro module with the rest of your installed modules, we recommend to firstly install the module in a pre-production environment. Our Parachute service allows you to easily duplicate your shop on a test environment and secure your production releases, come and discover it!
  
  
• Compliance with the GDPR: By installing this module you put code snippet (tag) into your website’s order confirmation page (or into the last step of the order funnel) to track conversions made by your customers after having clicked on one of your Google Ads campaigns. The collected pieces of information, in particular conversion total values and order references, are then sent to Google in order to be processed and then used to analyse the performance of your Google Ads campaigns. Regarding this, we remind you that, as responsible for the use of personal data of your customers and visitors and in order to respect the new European General Data Protection Regulation, you must clearly inform your users of this, in an easily accessible documentation (e.g. your Terms and Conditions). You must provide them with the link that will direct them to Google’s personal data policy (https://policies.google.com/privacy/update). You also must inform them of their rights, in particular their right of opposition to the use of their personal data and the means to assert their rights.
  We decline all responsability in case of non-compliance with the above mentioned Regulation.

WORKS WITH AND PERFECTLY COMPLEMENTS OUR OTHER GOOGLE MODULES

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