Install the new generation tag Google Analytics 4 and get more relevant data collection with Google's machine learning. Combine Universal Analytics (UA) and GA4 for complementary and innovative reporting
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|Compatibility||v1.6 - v1.7.x of PrestaShop|
Our module installs on your store the Google Analytics 4 tracking tag which is based on the innovative Google machine learning technology. Thanks to this intelligent tag, you will be able to benefit from all the latest generation of Analytics reports that allow an in-depth understanding of your business, your customers' profile and their behavior towards your products. Track your customers' activity in real time, analyze current sales trends, anticipate their future actions, study your potential revenues according to different parameters, etc. Google's predictive metrics will help you improve your marketing decisions and optimize your budget for a better return on investment!
In addition to all the basic events automatically collected, the tag installed on your site by our module is configured to detect events recommended for e-commerce and more! Also enable GA4 enhanced measurements for even more collected data.
You were using Universal Analytics and want to keep your configuration and reports? No problem, simply associate Universal Analytics with Google Analytics 4 in your Google Analytics account and benefit from both types of complementary reports. Your Universal reports will not be impacted and will continue to collect data through the tag placed on your site.
Simply enter your GA4 measurement ID and, if needed, your Universal Analytics tracking ID and start collecting your first data!
Moreover, the flexibility of the module allows you to adapt the tag to your theme if it uses custom HTML elements for any event triggered by a click (add to cart, select item from list, remove item from cart, log in etc...). You also benefit from advanced settings such as selecting order statuses associated with refunded or partially refunded orders, or customizing the conversion values sent to Google.
Finally, as always with the BusinessTech modules, each configuration step is explained and accompanied by detailed step-by-step documentation.
Unlike the previous generation of Analytics tag, the GA4 tag takes into account the new needs of merchants in terms of privacy protection. The consent mode of the tag allows you to collect information while respecting the preferences of your users regarding cookies, regardless of your cookie management module. Simply activate it through the dedicated tab of the module.
If you also use the "Advanced Cookie Banner" module of Presta-Module for your store, you can even take into account different levels of consent to cookies.
The module automatically installs the Google Analytics 4 tag as soon as you tell it the measurement ID of your GA4 property. The tag is configured to send, in addition to the default events, the essential "e-commerce" events (product view, add to cart, lead generation, purchase, refund,...), as well as other recommended events (login, account creation,...).
Our module adapts to your theme! If you are using a theme that modifies the default HTML elements related to click events such as adding to cart, selecting a product, adding payment information etc..., you have the possibility to indicate the custom elements of your theme to take into account instead of the default ones.
When the tag detects the placing of an order on your store, it sends the value of the conversion (the amount of the order) to Google Analytics. The module allows you to customize this value:
Our module supports the consent mode of the Google Analytics tag (beta version).
If you have been using Universal Analytics until now, you will still be able to collect data in your existing UA reports. All you need to do is associate your GA4 and UA properties following our detailed documentation, and then enter your UA tracking ID into the module. This will allow you to switch between the two properties in your Google Analytics account at your leisure to take advantage of both types of reports.
BusinessTech is specialized in the development and publishing of Google modules for PrestaShop. Visit our complete catalog : Google & advertising modules