Access ALL Google Analytics enhanced e-commerce features.
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|Compatibility||v1.6 - v1.7.x of PrestaShop|
Access ALL Google Analytics enhanced e-commerce reports and get a better analysis for better decisions. Developed by Business Tech, the Google specialist!
Enhanced Ecommerce is an introduced Google Analytics ecommerce feature that helps merchants better understand customer behavior and the effectiveness of their merchandising efforts.
See the entire PrestaShop blog article.
This module delivers all the power of Google Analytics' Enhanced E-commerce features that are not available in the standard, free Google Analytics module, and provides you with much more accurate data on product views, clicks, adding products to cart, conversion and order process, as well as vouvher codes, promotions and refunds. This has several important benefits:
This module is powerful and feature-rich:
We guide you through the setup process with a list of steps you must take and appropriate help resources / documentation to set things up in the module and on the Google Analytics website.
We also invite you to read PrestaShop's very good blog post on this topic.
By installing this module you put code snippet (tag) into the pages of your website to track the activity of your users on your website. The collected pieces of information (such as product views and clicks, conversions, refunds, etc…) are then sent to Google in order to be processed. You can analyze them to understand how your visitors interact with your online store and set up strategies. Regarding this, we remind you that, as responsible for the use of personal data of your customers and visitors and in order to respect the new European General Data Protection Regulation, you must clearly inform your users of this, in an easily accessible documentation (e.g. your Terms and Conditions). You must provide them with the link that will direct them to Google’s personal data policy (https://policies.google.com/privacy/update). You also must inform them of their rights, in particular their right of opposition to the use of their personal data and the means to assert their rights.
We decline all responsability in case of non-compliance with the above mentioned Regulation.
BusinessTech is specialized in the development and publishing of Google modules for PrestaShop. Visit our complete catalog : Google & advertising modules