Google Analytics : Google Analytics 4 (GA4) tag

Automatically install the Google Analytics 4 tag. Collect relevant data on your customers' activity with GA4. Follow their journey in real time and anticipate their needs with the predictive features of Google Analytics 4.


Google Analytics : Google Analytics 4 (GA4) tag
Google Analytics : Google Analytics 4 (GA4) tag
Google Analytics : Google Analytics 4 (GA4) tag
Google Analytics : Google Analytics 4 (GA4) tag
Google Analytics : Google Analytics 4 (GA4) tag
Google Analytics : Google Analytics 4 (GA4) tag

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Compatibilityv1.7.7 - v8.1.x of PrestaShop
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Our module installs on your store the Google Analytics 4 tracking tag which is based on the innovative Google machine learning technology. Thanks to this intelligent tag, you will be able to benefit from all the latest generation of Analytics reports that allow an in-depth understanding of your business, your customers' profile and their behavior towards your products. Track your customers' activity in real time, analyze current sales trends, anticipate their future actions, study your potential revenues according to different parameters, etc. Google's predictive metrics will help you improve your marketing decisions and optimize your budget for a better return on investment!

In addition to all the basic events automatically collected, the tag installed on your site by our module is configured to detect events recommended for e-commerce and more! Also enable GA4 enhanced measurements for even more collected data.

Take advantage of an ultra-simple, personalized and guided configuration

Simply enter your GA4 measurement ID and start collecting your first data!

Moreover, the flexibility of the module allows you to adapt the tag to your theme if it uses custom HTML elements for any event triggered by a click (select item from list, remove item from cart, log in etc...). You also benefit from advanced settings such as selecting order statuses associated with refunded or partially refunded orders, or customizing the conversion values sent to Google.

Finally, as always with the BusinessTech modules, each configuration step is explained and accompanied by detailed step-by-step documentation.

Consent mode and compliance with regulations on the use of personal data

Unlike the previous generation of Analytics tags, the GA4 tag takes into account the new privacy needs of merchants. By combining our Google Analytics module with a cookie consent banner module that complies with Google's V2 consent mode, you'll be collecting information while respecting your users' cookie preferences.

If, in addition, you use Presta-Module's "Advanced Cookie Banner" as cookie consent banner module, you can even take into account different levels of consent (marketing, statistical, etc.) with regard to cookies.


Automatic installation of the Google Analytics 4 tag

The module automatically installs the Google Analytics 4 tag as soon as you tell it the measurement ID of your GA4 property. The tag is configured to send, in addition to the default events, the essential "e-commerce" events (product view, add to cart, lead generation, purchase, refund,...), as well as other recommended events (login, account creation,...).

Customization of HTML elements related to events according to the theme

Our module adapts to your theme! If you are using a theme that modifies the default HTML elements related to click events such as selecting a product, adding payment information etc..., you have the possibility to indicate the custom elements of your theme to take into account instead of the default ones.

Customization of the conversion value

When the tag detects the placing of an order on your store, it sends the value of the conversion (the amount of the order) to Google Analytics. The module allows you to customize this value:

  • Possibility to include or not the taxes
  • Possibility to include or not the shipping fees
  • Possibility to include or not the wrapping fees

Advanced Settings
  • About category wording: possibility to choose between the name of the current category (short format) or the full breadcrumb (long format)
  • Possibility to indicate the status or statuses that correspond to refunded orders
  • Possibility to indicate the status or statuses that correspond to partially refunded orders

Google Consent Mode V2

Combine a cookie banner that respects Google's V2 consent mode with our Google Analytics module to collect relevant data while respecting your users' privacy.

For fully automated management and optimum compliance with the V2 consent mode, with personalized signals sent according to the level of consent granted (statistical or marketing cookies), we recommend that you combine our "Google Analytics" module with Presta-Module's "Advanced Cookie Banner" module.


  • Work in complete safety: In order to ensure the compatibility of the Google Analytics Pro module with the rest of your installed modules, we recommend to firstly install the module in a pre-production environment. Our Parachute service allows you to easily duplicate your shop on a test environment and secure your production releases, come and discover it!

  • Compliance with the GDPR: By installing this module you put code snippet (tag) into the pages of your website to track the activity of your users on your website. The collected pieces of information (such as product views and clicks, conversions, refunds, etc…) are then sent to Google in order to be processed. You can analyze them to understand how your visitors interact with your online store and set up strategies. Regarding this, we remind you that, as responsible for the use of personal data of your customers and visitors and in order to respect the new European General Data Protection Regulation, you must clearly inform your users of this, in an easily accessible documentation (e.g. your Terms and Conditions). You must provide them with the link that will direct them to Google’s personal data policy ( You also must inform them of their rights, in particular their right of opposition to the use of their personal data and the means to assert their rights.
    We decline all responsability in case of non-compliance with the above mentioned Regulation.


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