GEO Suite

WHAT THIS MODULE DOES FOR YOU

PREFACE

GEO Suite aims to provide you with a set of tools to maximize your chances of appearing in conversational AI agent responses. As the AI field is new and constantly evolving, we update the module as soon as a new official technique is recognized as relevant and effective. The functional scope of the module is therefore not fixed and will continue to evolve to adapt to new recommendations and GEO standards.

MAKE YOUR STORE A REFERENCE FOR AI BY APPLYING THE RIGHT METHOD

More and more people are turning to AI assistants like ChatGPT, Gemini, or Perplexity when they need to purchase a specific product. However, unlike traditional search engines that display a list of numerous results that can be compared, an AI assistant formulates a single response by directly recommending one or a few products deemed most relevant to the query. The AI acts as an additional filter between the query and the result.

This means that applying an AI-optimized SEO strategy is crucial to maximize the chances of your products being cited and recommended in these unique responses.

This strategy is called Generative Engine Optimization or GEO. GEO aims to provide AI with structured, reliable, and contextualized information so they can recommend your products, accurately answer users' questions, and generate personalized shopping experiences.

AI draws its responses from structured sources: this is where our GEO Suite module comes in.

XML SITEMAPS FOR COMPLETE INDEXING COVERAGE

XML Sitemaps clearly indicate to crawlers which pages of your store should be prioritized for crawling.

GEO Suite generates one sitemap per selected content type (products, categories, brands, FAQ, and CMS pages) and per active language of your store, as well as an "index" sitemap to reference them all. This separation by content type makes it easier for crawlers to navigate. The module offers you operational and continuous management of these files and, above all, automatically adjusts the update frequency (changefreq) and the relative importance (priority) of each content type according to the actual activity of your catalog.

Concretely, a highly dynamic product will be marked as "updated daily" with a high priority, while a more stable institutional page will remain "updated monthly" with a moderate priority.

This dynamic management improves discovery and re-indexing by search engines—and by the AI assistants that rely on them—which speeds up the consideration of your new content, reduces the risk of outdated information, and increases the chances of being cited in up-to-date and relevant AI responses.

To multiply the impact and further enhance the freshness and exposure of your content, combine this with the IndexNow feature.

THE INDEXNOW PROTOCOL

First, the "GEO Suite" module integrates the IndexNow protocol, which allows instant notification to compatible search engines (on which generative AI like ChatGPT relies) for every new addition, update, or deletion in your catalog or website pages, thus accelerating indexing. This ensures that your catalog's new items or price changes appear much faster in shopping results and AI-powered smart search modules.

With IndexNow, the information displayed in AI results (prices, availability, promotions...) is updated in real-time, reducing the risks of showing out-of-stock items or outdated prices. This improves user experience and strengthens trust in your store.

Additionally, you gain a competitive edge: your products appear more quickly and frequently in AI suggestions, which can generate more qualified traffic and conversions than competitors who still rely on traditional crawling.

Thanks to the IndexNow protocol, your store remains constantly synchronized with the AI ecosystem. A comprehensive dashboard allows you to track submission history, monitor potential errors, and optimize your catalog's visibility.

IndexNow Benefits:

• Quasi-instantaneous indexing: Your site's modifications are taken into account in real-time by search engines.
• Better AI visibility: Generative AI, including ChatGPT, relies on the Bing index to search and cite recent web content. The faster your product is indexed, the more likely it is to be discovered and cited in AI responses, sometimes within minutes of being published. By using IndexNow, you reduce indexing delay from several weeks to just minutes or hours, giving you an edge over competitors who still depend on traditional indexing.
• Reduced server load: Fewer unnecessary crawls, as only changes are signaled, saving server resources and reducing environmental impact.

AI-ASSISTED FAQ GENERATION FOR GEO

The module allows you to add clear and structured FAQs directly to your pages (products, categories, CMS) and to easily keep them up to date.

For GEO and visibility in conversational AI systems, these blocks provide concise, contextualized, and reusable answers, which strengthens the understanding of your offering and increases the likelihood of being correctly cited.

Beyond visibility, FAQs help remove objections, reduce friction in the customer journey, improve conversion, and decrease repetitive support requests.

The module lets you either manually create your FAQ entries or leverage AI to suggest ideas and help you write your FAQs (requires an OpenAI API key). AI-assisted generation can be performed for individual products, categories, or brands, or in bulk.
If AI is enabled, you can also receive suggestion notifications (useful updates to questions/answers or creation of new FAQs) based on the evolution of your catalog and the real needs of your visitors.

SMART ALT TEXT FOR PRODUCT IMAGES

GEO Suite allows you to manage the alt text tags for your images. These structured descriptions help search engines and AI systems better understand your visuals and the context of your products, increasing the likelihood of being correctly cited in conversational responses.

The module automatically generates clear and consistent alt text for product images, in each language, according to two selectable modes:

• an "economical" generation that uses only product data
• an "AI-assisted" generation for richer tags, optimized for GEO (requires an OpenAI API key).

Additionally, if you enable real-time regeneration, each product update will automatically queue the relevant images for alt tag regeneration; otherwise, you can manually launch regeneration from the dedicated manager in the back office, which centralizes preview, bulk or targeted application, and tracking.

STRUCTURED JSON-LD METADATA FOR GEO

GEO Suite automatically generates JSON-LD metadata on all your pages, in the standard format understood by AIs and next-generation search engines.

This feature allows assistants like ChatGPT or Perplexity to better identify, understand, and recommend your products and store in their responses.

JSON-LD Benefits for GEO:

• Your products are more visible and cited in AI responses
• Your credibility is strengthened (authority data, reviews, context)
• AI recommendations are more relevant and personalized

Activation is immediate and requires no technical skills: GEO Suite handles everything for perfect synchronization with the AI ecosystem.

ADVANCED GEO OPTIMIZATION

Fresh content

Generative systems prioritize recent and regularly updated content. That’s why we have added a "fresh content" feature, which allows you to display on your product page a very concise summary of the most relevant information about your product, and to automatically regenerate it at the frequency you define.

This way, you provide fresh and relevant content to AIs, further increasing your chances of appearing in AI assistant responses.

usageContextTags and aiCitationPhrase tags

The module adds, in the JSON-LD and with the help of AI (OpenAI API key required), two explicit signals intended for generative models:

• The usageContextTags tag explicitly indicates the relevant usage contexts or use cases for a product (for example, "hiking", "travel", "beach", "everyday use", etc.), which helps AIs associate your products with users’ contextualized queries.
  
  
• The aiCitationPhrase tag provides a short, clear, and accurate key phrase, ready to be quoted verbatim. AIs often generate their responses by directly quoting relevant passages. Adding ready-made citations to your pages increases the likelihood of being mentioned.

Together, these tags strengthen contextual relevance and increase the probability of appearing and being quoted verbatim in AI responses.

AI CRAWLER MONITORING TOOL FOR YOUR STORE

Benefit from a true interactive dashboard to visualize, at a glance, the activity of artificial intelligence crawlers (ChatGPT, Claude, Gemini bots, etc.) on your store. Through clear and dynamic graphs, you can analyze the evolution of AI bot traffic over different periods: by day, by month, or according to your own criteria. Access precise statistics such as total visits, most active AI bot, detection of new robots, and the day with the highest traffic.

All this data is exportable with one click in CSV format, making it easy to analyze or archive.

This monitoring allows you to track the effectiveness of your GEO strategy, adjust it, and anticipate trends to maximize your products' visibility with AI assistants.

TECHNICAL FEATURES

XML SITEMAPS

• Enable/disable XML sitemap generation
• Select the types of content for which you want to generate a sitemap
• For each active language and each selected content type (products, categories, CMS, FAQ, brands), as well as for the homepage, the module creates a sitemap
• If a file exceeds the 50,000 URL limit, the module creates multiple sitemap files (numbered ...-1.xml, ...-2.xml, etc.)
• The module generates a sitemap index, which references all generated files with their last update date
• All sitemaps are stored at the root of the site
• Manual generation (via the module configuration) or automatic (recommended), at the frequency of your choice (by setting up a CRON task)

INDEXNOW PROTOCOL

• Flexible configuration: Enable/disable IndexNow, select content types to index (products, categories, CMS pages) and customize automatic submission.
• Enhanced security: Automatic generation and publication of IndexNow API key for optimal protection.
• Instant submission: Immediate notification to search engines (Bing, Yandex) of updates to your products, categories, and CMS pages via the IndexNow protocol.
• Bulk submission: Ability to submit up to 10,000 URLs simultaneously for rapid indexing of large catalogs.
• Intuitive admin interface: Manual URL submission and real-time monitoring of indexing operations.
• Complete dashboard: Visualization of submission history, status tracking, error detection, and real-time monitoring.

FAQ

Manual Creation

• FAQ creation from scratch or from a template (duplicate an existing FAQ; the form will be pre-filled to speed up editing)
• Selection of the FAQ type (product, category, brand, or general), the relevant catalog item (with autocomplete), the language, the question, and the answer
• Ability to order FAQs by assigning each a position
• Ability to enable/disable each FAQ

AI-Assisted Generation

• Enable/disable AI-assisted FAQ generation
• OpenAI API key registration (required) and connection test
• Option to customize the global prompt for FAQ generation (can also be customized for each generation)

• Individual AI-Assisted Generation
  • Generation from scratch or from a template (selection of an existing FAQ as a model, which the AI will adapt to a new context)
  • Context configuration: FAQ type (product/category/brand/general), relevant catalog item (with autocomplete), language, and number of questions to generate
  • Option to customize the prompt for each generation
  • Before final generation: select the most relevant suggested questions, and for each suggestion, you can regenerate or reject it with a reason (this helps improve future suggestions)
  • Once FAQs are generated: option to regenerate the answer, reject the FAQ, or validate it
  • Throughout the assisted creation process, you have access to progress and statistics (created/rejected/remaining)

• Bulk AI-Assisted Generation
  • Context configuration: FAQ type (products/categories/brands), relevant catalog items (using filters), language, and tone (professional, friendly, casual, or formal)
  • FAQ generation in bulk with real-time progress visualization

Smart FAQ Suggestions

The system analyzes your content and automatically suggests ideas for creating or updating FAQs. You will be notified when new content could benefit from FAQs or when existing FAQs may need updating.

• Enable/disable smart suggestions
• OpenAI API key registration (required) and connection test
• Dedicated back office area to review automatically generated question/answer suggestions based on catalog changes and real visitor needs (frequently asked questions, etc.)

FAQ Dashboard

• Keyword search
• Filters (status, language, target)
• Instant enable/disable
• Edit
• Delete
• Bulk actions (enable/disable/delete)

Display Settings

• Selection of the number of FAQs to display on product/category/brand pages
• Enable/disable pagination for long FAQ lists, selection of the number of FAQs per page, and selection of the pagination style (classic numbering, "Load more" button, infinite scroll)

ALT TEXT (GENERATION AND MANAGEMENT)

2 Generation Modes

• Economic (product data only)
• Premium (AI-enriched for GEO, requires an OpenAI API key)

Real-time Regeneration

Option to enable automatic queuing when products/images are updated

Alt Text Manager (via dedicated menu in BO)

• Option to add only images without existing alt text to the queue, or all images (re-generation)
• Option to process the queue now or let automatic processing run in the background (FO)
• Option to clean the queue (remove completed/errored images) and view queue status

STRUCTURED JSON-LD METADATA FOR GEO

• One-click activation/deactivation of GEO JSON-LD
• Integration mode choice: enrichment (adding while preserving existing SEO schemas) or replacement (replaces existing SEO schemas)
• Fine selection of schemas to generate: Product, Organization, Website
• Automatic metadata generation on all relevant pages (products, homepage, etc.)
• Consideration of authority data (brand, reviews, context, legal information, etc.)
• Real-time synchronization with catalog or site modifications
• Compatible with official standards for optimal AI understanding

ADVANCED GEO OPTIMIZATION

Fresh content (OpenAI API key required)

• Ability to generate, using AI, a short summary for each product and automatically regenerate it at a frequency you define. This content, displayed in a product page tab, ensures you always have fresh content on your pages.
• Option to add one or more reference URLs to further optimize this content: technological information, etc.

usageContextTags and aiCitationPhrase tags (OpenAI API key required)

• Addition of an aiCitationPhrase tag in the product JSON-LD: AI generates a short, clear, and accurate key phrase representing your product, ready to be used verbatim by AIs.
• Addition of a usageContextTags tag in the product JSON-LD: AI generates a list of keywords describing the usage context or use cases of the product.

AI CRAWLER MONITORING TOOL

• Graphical visualization of main AI bot activity (ChatGPT, Claude, Gemini, etc.) on the store
  • Analysis by day, month, or custom period
  • Interactive and evolving graphs
• Detailed statistics
  • Total bot visits
  • Most active bot
  • Number of new bots detected
  • Maximum traffic day (Traffic peak)
• Interactive dashboard
  • Real-time tracking of AI bot traffic evolution
  • Clear trend visualization
• Export and analysis
  • CSV data export for easy tracking or sharing

LLMS.TXT INDEX AND STRUCTURED CONTENT GENERATION

• Flexible configuration of elements to include (products and/or categories and/or CMS pages)
• Ability to include additional information in files
• Generation of detailed and multilingual markdown files for products, categories, and CMS pages
• Generation of a main llms.txt file (official llms.txt specification) containing your store's information and links to markdown files (language-specific URLs for better accuracy)
• Real-time updates of files for any catalog modification
• Real-time monitoring of file generation process (log display)
• Implementation of a CRON task to periodically regenerate all files and account for new product creation
• Option to enable batch processing for large catalogs to avoid server overload

WHAT YOUR CUSTOMERS WILL LIKE

By using GEO Suite, you offer your customers an enriched and modern shopping experience: your products and information are always up-to-date and easily accessible by intelligent assistants, allowing your customers to receive precise and personalized recommendations. They discover your new items and promotions more quickly, benefit from reliable information directly from your store, and enjoy smoother and more intuitive navigation. Thus, you strengthen customer trust and increase their satisfaction throughout their shopping journey.

INSTALLATION

Requires PHP version 7.4 or higher