GEO Suite

WHAT THIS MODULE DOES FOR YOU

PREFACE

GEO Suite aims to provide you with a set of tools to maximize your chances of appearing in conversational AI agent responses. As the AI field is new and constantly evolving, we update the module as soon as a new official technique is recognized as relevant and effective. The functional scope of the module is therefore not fixed and will continue to evolve to adapt to new recommendations and GEO standards.

MAKE YOUR STORE A REFERENCE FOR AI BY APPLYING THE RIGHT METHOD

More and more people are turning to AI assistants like ChatGPT, Gemini, or Perplexity when they need to purchase a specific product. However, unlike traditional search engines that display a list of numerous results that can be compared, an AI assistant formulates a single response by directly recommending one or a few products deemed most relevant to the query. The AI acts as an additional filter between the query and the result.

This means that applying an AI-optimized SEO strategy is crucial to maximize the chances of your products being cited and recommended in these unique responses.

This strategy is called Generative Engine Optimization or GEO. GEO aims to provide AI with structured, reliable, and contextualized information so they can recommend your products, accurately answer users' questions, and generate personalized shopping experiences.

AI draws its responses from structured sources: this is where our GEO Suite module comes in.

THE INDEXNOW PROTOCOL

First, the "GEO Suite" module integrates the IndexNow protocol, which allows instant notification to compatible search engines (on which generative AI like ChatGPT relies) for every new addition, update, or deletion in your catalog or website pages, thus accelerating indexing. This ensures that your catalog's new items or price changes appear much faster in shopping results and AI-powered smart search modules.

With IndexNow, the information displayed in AI results (prices, availability, promotions...) is updated in real-time, reducing the risks of showing out-of-stock items or outdated prices. This improves user experience and strengthens trust in your store.

Additionally, you gain a competitive edge: your products appear more quickly and frequently in AI suggestions, which can generate more qualified traffic and conversions than competitors who still rely on traditional crawling.

Thanks to the IndexNow protocol, your store remains constantly synchronized with the AI ecosystem. A comprehensive dashboard allows you to track submission history, monitor potential errors, and optimize your catalog's visibility.

IndexNow Benefits:

• Quasi-instantaneous indexing: Your site's modifications are taken into account in real-time by search engines.
• Better AI visibility: Generative AI, including ChatGPT, relies on the Bing index to search and cite recent web content. The faster your product is indexed, the more likely it is to be discovered and cited in AI responses, sometimes within minutes of being published. By using IndexNow, you reduce indexing delay from several weeks to just minutes or hours, giving you an edge over competitors who still depend on traditional indexing.
• Reduced server load: Fewer unnecessary crawls, as only changes are signaled, saving server resources and reducing environmental impact.

AI CRAWLER MONITORING TOOL FOR YOUR STORE

Benefit from a true interactive dashboard to visualize, at a glance, the activity of artificial intelligence crawlers (ChatGPT, Claude, Gemini bots, etc.) on your store. Through clear and dynamic graphs, you can analyze the evolution of AI bot traffic over different periods: by day, by month, or according to your own criteria. Access precise statistics such as total visits, most active AI bot, detection of new robots, and the day with the highest traffic.

All this data is exportable with one click in CSV format, making it easy to analyze or archive.

This monitoring allows you to track the effectiveness of your GEO strategy, adjust it, and anticipate trends to maximize your products' visibility with AI assistants.

STRUCTURED JSON-LD METADATA FOR GEO

GEO Suite automatically generates JSON-LD metadata on all your pages, in the standard format understood by AIs and next-generation search engines.

This feature allows assistants like ChatGPT or Perplexity to better identify, understand, and recommend your products and store in their responses.

JSON-LD Benefits for GEO:

• Your products are more visible and cited in AI responses
• Your credibility is strengthened (authority data, reviews, context)
• AI recommendations are more relevant and personalized

Activation is immediate and requires no technical skills: GEO Suite handles everything for perfect synchronization with the AI ecosystem.

LLMS.TXT INDEX AND STRUCTURED CONTENT FILES

Just as robots.txt guides search engines on which pages to index or ignore, our "GEO Suite" module generates an llms.txt file to direct AI to your store's structured information.

Why generate an llms.txt file? AI is limited by its processing capacity and can get lost in the complexity of modern HTML in your store's theme. An llms.txt file, pointing to Markdown resources, provides them with a clear, hierarchical, and easily usable version of your site. This reduces the risk of interpretation errors and increases the probability that your content will be correctly referenced and cited!

Moreover, GEO Suite ensures that every content modification, addition, or deletion is immediately reflected in these files, guaranteeing that AI always has an up-to-date and faithful view of your offerings.

TECHNICAL FEATURES

INDEXNOW PROTOCOL

• Flexible configuration: Enable/disable IndexNow, select content types to index (products, categories, CMS pages) and customize automatic submission.
• Enhanced security: Automatic generation and publication of IndexNow API key for optimal protection.
• Instant submission: Immediate notification to search engines (Bing, Yandex) of updates to your products, categories, and CMS pages via the IndexNow protocol.
• Bulk submission: Ability to submit up to 10,000 URLs simultaneously for rapid indexing of large catalogs.
• Intuitive admin interface: Manual URL submission and real-time monitoring of indexing operations.
• Complete dashboard: Visualization of submission history, status tracking, error detection, and real-time monitoring.

AI CRAWLER MONITORING TOOL

• Graphical visualization of main AI bot activity (ChatGPT, Claude, Gemini, etc.) on the store
  • Analysis by day, month, or custom period
  • Interactive and evolving graphs
• Detailed statistics
  • Total bot visits
  • Most active bot
  • Number of new bots detected
  • Maximum traffic day (Traffic peak)
• Interactive dashboard
  • Real-time tracking of AI bot traffic evolution
  • Clear trend visualization
• Export and analysis
  • CSV data export for easy tracking or sharing

STRUCTURED JSON-LD METADATA FOR GEO

• One-click activation/deactivation of GEO JSON-LD
• Integration mode choice: enrichment (adding while preserving existing SEO schemas) or replacement (replaces existing SEO schemas)
• Fine selection of schemas to generate: Product, Organization, Website
• Automatic metadata generation on all relevant pages (products, homepage, etc.)
• Consideration of authority data (brand, reviews, context, legal information, etc.)
• Real-time synchronization with catalog or site modifications
• Compatible with official standards for optimal AI understanding

LLMS.TXT INDEX AND STRUCTURED CONTENT GENERATION

• Flexible configuration of elements to include (products and/or categories and/or CMS pages)
• Ability to include additional information in files
• Generation of detailed and multilingual markdown files for products, categories, and CMS pages
• Generation of a main llms.txt file (official llms.txt specification) containing your store's information and links to markdown files (language-specific URLs for better accuracy)
• Real-time updates of files for any catalog modification
• Real-time monitoring of file generation process (log display)
• Implementation of a CRON task to periodically regenerate all files and account for new product creation
• Option to enable batch processing for large catalogs to avoid server overload

WHAT YOUR CUSTOMERS WILL LIKE

By using GEO Suite, you offer your customers an enriched and modern shopping experience: your products and information are always up-to-date and easily accessible by intelligent assistants, allowing your customers to receive precise and personalized recommendations. They discover your new items and promotions more quickly, benefit from reliable information directly from your store, and enjoy smoother and more intuitive navigation. Thus, you strengthen customer trust and increase their satisfaction throughout their shopping journey.