Export your customer data to CSV files, import them into Google Ads and Facebook Ads Manager. Target your customers and people with similar profiles on Google and Facebook. Segment your customer export and optimize your advertising performance.
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|Compatibility||PrestaShop v188.8.131.52 and more|
Our "Social Network Audiences" module allows you to maintain your relationship with your customers when they are no longer on your site, by displying them customized ads on Google and Meta's social networks (Facebook, Instagram, ...). How? Thanks to the export, according to different criteria, of your customer base in one or several CSV files, directly in the format required by Google or Facebook. Then you just have to import these files into your Google Ads and/or Facebook Ads Manager accounts. By matching their data with yours, Google and Facebook will automatically create a "Customer List" audience for your campaigns, made up of users who are also customers of yours.
The benefits of targeting by customer list on social networks and Google are numerous. Even when your customers are not on your site, you can communicate with them by sending them personalized messages to maintain their commitment to your brand and try to make them come back to your online store. These ads, dedicated to your customers, allow you to deepen the relationship you have with your customers, to keep them loyal by offering them products or offers that may interest them. As you reach existing customers, who already know your products, your advertising performance is improved.
Furthermore, exporting your customer lists to Google and Facebook allows you to re-engage your inactive customers. Indeed, you have the opportunity to arouse their interest again by displaying them, for example, tailored offers or products that you are sure they will interest them. These customers already know you, so your ads have every chance of converting them and therefore re-engaging them.
Finally, your "Customer List" audiences will also allow you to reach new users: from your customer audiences, Google and Facebook allow you to create other audiences, composed of users who are not yet customers of yours, but who have the same interests. They are therefore likely to be interested in your products. With targeted ads, you have the opportunity to convert them into new customers!
Our "Social Network Audiences" module automatically generates your CSV file of customer data, directly in the format expected by each social network. You can be sure to export a quality file since the module only integrates the relevant customer data required by the social network.
"Customer List" targeting respects the confidentiality of customer data. When imported into Google or Facebook, the data is hashed, i.e. encrypted by a highly secure process. Once the match with user accounts is established, and your audience created, Facebook and Google delete your customer information.
Access at any time through the module, or directly from the side menu of your back-office, to a table listing all customer exports, with, for each of them: