Install the TikTok Pixel and track your visitors' actions on your shop to display targeted ads on the TikTok social network. Track the performance of your ads and attract new customers from TikTok.
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|Compatibility||v1.6 - v1.7.x of PrestaShop|
TikTok is undoubtedly the fastest growing social network. Born only 5 years ago, the video creation and sharing application was the most downloaded in the world in 2020, among all social network applications. It even beats Facebook in terms of time spent on the application per user and per month. Its creative content and extreme ease of use make it the favorite social network of young people under 25, who are 41% to use it.
Given its success, TikTok is now a real opportunity to promote your brand or online store. Advertising is still not very present on TikTok, so competition is low and you can easily get known by this new audience and increase the traffic on your store. Moreover, unlike Instagram for example which encourages interactions between people who know each other, TikTok favors interactions between strangers and constantly proposes new content to its users, based on their viewing or like preferences. It is therefore much easier on TikTok than on other social networks to be visible to people who have never heard of you before, and thus, to attract new customers.
Our "Pixel for TikTok" module automatically installs a code snippet, called Pixel, on your website pages so that you can track the actions made by your visitors on your store: product or category view, adding to cart, purchase, account creation etc... All these e-commerce events are detected by the pixel and recorded in your dashboard on the TikTok Ads Manager platform so that you can use them for marketing purposes.
Indeed, thanks to the data recorded by the pixel, you can then present to the TikTok users who have already come to your site, customized ads to encourage them to come back to your store. But that's not all! Thanks to the study of your visitors' data, TikTok is able to build an audience similar to your customer base and display your ads to people who have never been to your site before, but who are likely to be interested in your products. The pixel therefore allows you to re-engage old visitors but also to attract new customers!
Setting up "Pixel for TikTok" is extremely simple: enter the Pixel ID given in your TikTok Ads Manager account, save and that's it! You can immediately observe the first events appear in your TikTok dashboard, and start creating your audiences for your ads.
When the pixel detects the placing of an order on your shop, it sends the value of the conversion (the order amount) to TikTok. The module allows you to customize this value:
If your theme changes the default HTML elements of PrestaShop related to the e-commerce events of adding to cart and initiating checkout, our module allows you to indicate the custom elements of your theme to consider instead of the default ones.
BusinessTech is specialized in the development and publishing of Facebook and social network modules for PrestaShop. Visit our complete catalog : Facebook & Social Networks modules