Pixel for TikTok


Install the TikTok Pixel and track your visitors' actions on your shop to display targeted ads on the TikTok social network. Track the performance of your ads and attract new customers from TikTok.

 

Pixel for TikTok
Pixel for TikTok
Pixel for TikTok
Pixel for TikTok
Pixel for TikTok
Pixel for TikTok

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E-mail: demo@demo.com
Password: demodemo


49.99

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Data sheet

Version1.0.1
Compatibilityv1.6 - v1.7.x of PrestaShop
Translations
Benefit Conversion rate
Benefit Traffic

 

More info


MERCHANT BENEFITS



GET KNOWN ON THE SOCIAL NETWORK OF 1 BILLION ACTIVE USERS


TikTok is undoubtedly the fastest growing social network. Born only 5 years ago, the video creation and sharing application was the most downloaded in the world in 2020, among all social network applications. It even beats Facebook in terms of time spent on the application per user and per month. Its creative content and extreme ease of use make it the favorite social network of young people under 25, who are 41% to use it.

Given its success, TikTok is now a real opportunity to promote your brand or online store. Advertising is still not very present on TikTok, so competition is low and you can easily get known by this new audience and increase the traffic on your store. Moreover, unlike Instagram for example which encourages interactions between people who know each other, TikTok favors interactions between strangers and constantly proposes new content to its users, based on their viewing or like preferences. It is therefore much easier on TikTok than on other social networks to be visible to people who have never heard of you before, and thus, to attract new customers.



OPTIMIZE YOUR TIKTOK ADS DISTRIBUTION


Our "Pixel for TikTok" module automatically installs a code snippet, called Pixel, on your website pages so that you can track the actions made by your visitors on your store: product or category view, adding to cart, purchase, account creation etc... All these e-commerce events are detected by the pixel and recorded in your dashboard on the TikTok Ads Manager platform so that you can use them for marketing purposes.

Indeed, thanks to the data recorded by the pixel, you can then present to the TikTok users who have already come to your site, customized ads to encourage them to come back to your store. But that's not all! Thanks to the study of your visitors' data, TikTok is able to build an audience similar to your customer base and display your ads to people who have never been to your site before, but who are likely to be interested in your products. The pixel therefore allows you to re-engage old visitors but also to attract new customers!



START COLLECTING INFORMATION ABOUT YOUR VISITORS IN A FEW MINUTES


Setting up "Pixel for TikTok" is extremely simple: enter the Pixel ID given in your TikTok Ads Manager account, save and that's it! You can immediately observe the first events appear in your TikTok dashboard, and start creating your audiences for your ads.



FEATURES



EXTREMELY SIMPLE CONFIGURATION
  • Automatic installation of the pixel by the module on the pages of your store: you simply enter the pixel ID given in your TikTok Ads Manager account, save and the module takes care of everything.
  • Automatic implementation of all e-commerce events (product/category page view, add to cart, initiate checkout, purchase, etc.)
  • Possibility to not track events related to products displayed on the homepage, through the deactivation of an option in the module


ADVANCED MANAGEMENT OF THE CONVERSION VALUE


When the pixel detects the placing of an order on your shop, it sends the value of the conversion (the order amount) to TikTok. The module allows you to customize this value:

  • Possibility to include or not the taxes in the value of the conversion
  • Possibility to include or not the shipping costs in the value of the conversion
  • Possibility to include or not the wrapping costs in the conversion value


CUSTOMIZATION OF HTML ELEMENTS ON WHICH TO TRIGGER EVENTS


If your theme changes the default HTML elements of PrestaShop related to the e-commerce events of adding to cart and initiating checkout, our module allows you to indicate the custom elements of your theme to consider instead of the default ones.



RECOMMENDATIONS


  • TikTok Ads Manager account required: You will need to create an account on the TikTok Ads Manager platform. This registration is totally free. Here is the link to register: https://ads.tiktok.com/

  • Work in complete safety: In order to ensure the compatibility of the Dynamic Ads + Pixel module with the rest of your installed modules, we recommend to firstly install the module in a pre-production environment. Our Parachute service allows you to easily duplicate your shop on a test environment and secure your production releases, come and discover it!

  • Compliance with the GDPRBy installing this module you put code snippet (pixel) into the pages of your website to track the activity of your users on your website, for, among other things, creating retargeting ads. The collected information is then sent to TikTok for processing and then used to monitor the effectiveness of your TikTok ads. Regarding this, we remind you that, as responsible for the use of personal data of your customers and visitors and in order to respect the new European General Data Protection Regulation, you must clearly inform your users of this, in an easily accessible documentation (e.g. your Terms and Conditions). You must provide them with the link that will direct them to TikTok's personal data policy (https://www.tiktok.com/legal/privacy-policy). You also must inform them of their rights, in particular their right of opposition to the use of their personal data and the means to assert their rights.
    We decline all responsability in case of non-compliance with the above mentioned Regulation.



WORKS WITH AND PERFECTLY COMPLEMENTS OUR OTHER FACEBOOK MODULES


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